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Lighting The Path To Growth: How Xena Helped Candleberry’s Candles Lit the Path To Loyal Customers on Amazon
Customer :
Candleberry
Industry :
Home Decor
4X
Yearly Sales Growth
7.5X
Ad ROAS
25
New Product Launches
Candleberry's passion for crafting richly scented candles shines through their products, each designed to fill spaces with evocative aromas and create a cozy ambiance. With a diverse range of scents from comforting bakery aromas to the boldness of bourbon and whiskey,
Xena's advanced marketing strategies were pivotal in Candleberry's impressive growth on Amazon, achieving a fourfold increase in yearly sales. With Xena's guidance, Candleberry leveraged a 7.5X return on ad spend, capitalizing on strategic advertising and precise market positioning. This collaboration also facilitated the launch of 25 new products, expanding Candleberry's aromatic offerings and solidifying its reputation as a creator of evocative and long-lasting scented candles.
Challenges
Adapting to Amazon's frequent changes in search and recommendation algorithms presented a challenge for Candleberry's visibility, especially within the fiercely competitive home decor market. Building consumer trust was essential, particularly as Candleberry introduced innovative scented candles to customers loyal to established brands. Vital to their Amazon success was the diligent cultivation of positive reviews. Managing fulfillment effectively, in sync with Amazon's FBA system, required careful inventory oversight. Moreover, the strategic execution of PPC campaigns was key to maintaining a cost-effective balance in a highly competitive advertising arena.
"
“Xena was able to effectively navigate the everchanging algorithms and help Candleberry consistently maintain high ROAS”
Solution
Xena's technology provided Candleberry with the necessary tools to master Amazon's complex algorithm, enhancing their product visibility and search rankings. Through targeted marketing and data-driven ad campaigns, they achieved a significant return on ad spend. Xena's platform also streamlined inventory management and fulfillment processes, aligning with Amazon's FBA requirements. These advancements, alongside strategic customer engagement, accelerated Candleberry's growth, allowing them to rapidly expand their product line and strengthen their presence in the home decor market.
